Download on the App Store

Close
ALL DROPS

Crosby Studios

ZERO10 and Crosby Studios bring the concept of metaverse into physical retail through their new AR pop-up store with digital-only clothing.

ALL DROPS

Crosby Studios

ZERO10 and Crosby Studios bring the concept of metaverse into physical retail through their new AR pop-up store with digital-only clothing.

Featuring almost nothing physical the space has been designed for people to create, interact, and explore through content creation, fitting the virtual items through augmented reality using only their smartphones.

Located in NYC’s SoHo neighborhood for a limited time only, the pop-up space featured a five-piece virtual collection designed by Crosby Studios, who also conceptualized the novel retail experience and interior design.

Through ZERO10’s proprietary AR clothing technology, shoppers had the opportunity to try on digital-only pieces at the concept space, introducing a new, innovative way to shop and engage with fashion. Visitors were experimenting with the digital collection in the tech-forward fitting rooms; sampling bubble tea or boba at the Eat Me Milk Me bar; and utilizing the store as a community touchpoint to congregate with friends.

The ZERO10 × Crosby Studios pop-up signifies the first time the brand will introduce the AR clothing try-on experience into a physical retail space. Providing augmented reality technology as part of the offline shopping experience, ZERO10 offers retailers a new opportunity to engage with shoppers; increases the accessibility of the AR try-on; and provides a way for mass consumers to experience this new mode of fashion within traditional brick-and-mortar storefronts.

The collection

The collection designed by Crosby Studios for ZERO10 was exclusively available “in-store” for the duration of the pop-up. It is now available through ZERO10’s app starting on September 18th.

Inspired by bringing virtual reality and elements of the digital world to the physical world, Harry Nuriev created the exclusive digital-only 6 pieces collection where he incorporated and combined Crosby Studios’ signature pixelated print inspired by the 90s video game aesthetic, which can also be seen throughout the interiors of the pop-up.

About the studio

Digital items

Info
Info
Close

Checkers suit

CROSBY STUDIOS
Signature Crosby Studios grey and white checkers pattern on a tracksuit from the current collection.
Info
Info
Close

Light shirt

CROSBY STUDIOS
Luminous two-layer shirt made of a neon green light and a matte glass on the top. Light turns on and off and show the versatility of the item.
Info
Info
Close

Pixel leopard hoodie

CROSBY STUDIOS
Crosby Studios favorite pixelated leopard print on the top of a voxel oversized hoodie
Info
Info
Close

Video game pants

CROSBY STUDIOS
Interactive oversized sweatpants with a moving blue and purple gradient in a pixelated pattern.
Info
Info
Close
NFT

Disappearing pants

CROSBY STUDIOS
A pair of luminous denim high-rise jeans with a relaxed fit. Suddenly iridescent purple and white pants disintegrate into pixels and become loose shorts

About NFT

“Disappearing pants” — the first NFT by Crosby Studios
available for sale on Rarible. 30 limited edition wearable tokens are on sale for 0,1 ETH.

Purchase on Rarible.com

How to purchase NFT

ZERO10 and Crosby Studios teamed up to create a five-piece virtual collection designed by Crosby Studios, who also conceptualized the novel retail experience and interior design of the NY pop-up.

One of the items from the collection presented as 30 limited edition wearable NFTs. 'Disappearing pants' are available for purchase at 0,1 ETH each through the ZERO10 app and on Rarible NFT marketplace.

01

Connect

Connect your previously created crypto-wallet (MetaMask, MetaMask, Rainbow, Trust Wallet) to buy the NFT.
02

Purchase

After the purchase the item will be available in your Wardrobe for try-on and Rarible platform for resell.
03

Try-on

Try on the NFT anytime you want and create unique content. The item will disappear from your wardrobe if you resell your NFT.

Get the app

Download on the App Store

or sign up for our newsletter