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ALL DROPS

Maisie Wilen

A collaboration with contemporary designer Maisie Wilen brings AR try-on to e-commerce to advance an online shopping experience along with the release of new instant Photo Try-On feature for more accessible approach to virtual fitting.

ALL DROPS

Maisie Wilen

A collaboration with contemporary designer Maisie Wilen brings AR try-on to e-commerce to advance an online shopping experience along with the release of new instant Photo Try-On feature for more accessible approach to virtual fitting.

MAISIEWILEN

ZERO10 brings AR technology into e-commerce, allowing consumers to try-on pieces through augmented reality. Customers will be able to follow QR codes integrated alongside products on the Maisie Wilen’s website, directing them to the ZERO10 app for a virtual fitting, and return to the website for purchase.

Buy on maisiewilen.com

The digital fashion collection presents the Orbit City Dress, Utonium Coat and the Stardust Dress replicating the garments physical form. ZERO10 continues to offer all digital items in both basic and tuned states, where the virtual pieces are transformed by animated visual effects possible in AR only.

Digital items

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Orbit city dress

MAISIE WILEN
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The brand's signature silhouette, a bodycon turtleneck minidress, updated with new prints each season. The dress has been brought to AR in all styles at the time by fading between each of the "Anemone" colorways.
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Utonium coat

MAISIE WILEN
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A debut item for Maisie Wilen's Fall 2022 line. This belted trench is made of holographic vinyl and upgraded in AR effects for even more dramatic look.
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Stardust dress

MAISIE WILEN
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A dramatic sequinned halter gown with open back and draped neckline presented with unique mirroring effect available with a tap of a button.

About the artist

Maisie Wilen is a women's fashion label launched by Maisie Schloss in June 2019. After working as a lead designer at Yeezy, Schloss was honored with Kanye West’s first designer incubator grant, catapulting her career in an unexpected solo direction with the comfortable financial backing of the A-list visionaire.

Photo Try-On New

MAISIEWILEN MAISIEWILEN

The new instant Photo Try-On has been created to provide a new and convenient way for audiences to engage with virtual clothes. Product imagery is auto-overlayed instantly onto static full body photos from a user’s camera roll, utilising technology for easier way to use and create content. A possibility to upload content direct from camera roll and instantly overlay at no cost and additional help.

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